 |
 |
Two diverse business models drive the flash media market for digital cameras. Other market research and forecasts do not address the fact that two ASP models apply to this market.
There is the digital camera bundled model opportunity where there is a one-to-one correlation of memory cards to memory capable digital cameras. This market opportunity also has the most downward pressure on flash memory ASP, due to the fact that digital camera vendors will not accept more costs than necessary for digital camera components, including memory.
Nearly all bundled memory cards are 8 Mb in capacity and this trend will continue throughout 2000, except for new high-end consumer cameras with 3.0 mega-pixel resolution. This is expected to change in year 2001 when 16 Mb capacity cards are bundled. This model does not change from 16 Mb throughout the forecast period.
A second but more important segment in terms of street value is the aftermarket opportunity. Average selling prices in this segment are typically higher with less downward pressure.
Through our research, we found that the majority of aftermarket buyers purchase memory cards from 32 Mb to 48 Mb, opting to increase their capacity to what would typically be a roll of film or enough for a short vacation of shooting.
Interviews were conducted with retailers, etailers and the top 3 memory vendors to ascertain the total aftermarket attach rate to each digital camera. This was applied to our forecast and is the central point along with ASP that the forecast is built around.
Because of these two different business models, we have approached our forecast and modeling from these two different perspectives. Therefore, an ASP model, units shipped and street value from each model are provided and totaled to provide a view of the entire market opportunity.
To order this report:
email: tussy@ix.netcom.com
or
call: 650.631.5737
Other reports--
The Imerge Consulting Group
Worldwide Consumer Digital Camera Forecast and Market Overview, 2001 - 2006
TOC | Abstract
Digital Kiosks, The Future Photo Print Opportunities at Retail and Photo Density
Areas, A Multi-client Forecast, 2001-2006
TOC | Abstract
The ICG Digital Camera Flash Memory Forecast and Market Overview, 1999-2004
TOC | Abstract
The ICG Worldwide Consumer Digital Camera Forecast and Market Overview, 2000 -
2005
TOC | Abstract
©-2002 Imerge Consulting Group LLC